seo web design

About Roanna

Why did you decide to start your own business?

I had a very fast paced role for so long, with long hours, tight deadlines and lots of stress and although I loved my job, but I knew it wasn’t sustainable once I had children. I wanted to do something I am passionate in, that I can do from home, with no commute and no travelling for various projects. 

I love what I do, and I love helping other small businesses. As a freelancer I am able to keep my overheads, therefore my prices lower than SEO agencies, and I am dedicated to every project I take on. I cannot imagine doing anything else now, and even my children use a website they built for their homework now!


Roanna Capes SEO Consultant UK

What is your career background?

I have always had a passionate interest in tech from a very early age. At the age of 21 I fell into my first tech job, spending many years on projects, leading, designing, building and implementing various tech systems across the UK. I always loved the whole process, including the training and analytics side of the projects, but after 14 years working for the same company, I had enough of the rat race, the travelling, the deadlines that faced high penalties working until 4am regularly. I earned a huge amount of experience over that time, and gained a strong foundation of skills that still stand strong in my own business today. 

After my first child in 2011, I spent my maternity leave up-skilling, training and gaining certifications for the career path I wanted to take and began freelancing in 2012. I was suprised by how much of my previous technical roles had transferrable skills form research, development processes, project management skills, analytics, communication skills and training, this was all relevant to my work in SEO and Web Design. Since 2011, I have continuously built on my skills, acquired many happy clients, built a network by word of mouth and I have never looked back.

You can check out my reviews here.

Where are you with your business now and how have you been successful?

I spent the first year of being a freelancer working for very little, building my portfolio, learning the ropes of running my own business and have built upon every element with every new client. I have taken on clients all over the UK, all small businesses or start-ups as this is what I am passionate about. I have great case studies, wonderful testimonials and have built solid relationships with clients. I love watching businesses grow, this is what web design and SEO is all about, increasing that visibility and sales to make a small business bigger.  

What do you like about running your own business?

I have three children, and although they are getting older and less reliant, I love that I can work full time hours around the sports days and the school drop offs. It isn’t always easy, I often have to find hours at weekends and I have to be strict about switching off, but I love working from home, with clients I enjoy working with, and above all else, I have no commute!


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Why trust Glade SEO & Design?

"I am very impressed with the professionalism of Glade SEO and Design. Roanna was efficient, professional and very helpful in making the most of my initial website ideas. The whole process was stress free and I am extremely pleased that Glade will be managing my website for me in the future. I highly recommend this company."
"Roanna is brilliant to work with. She carefully explained the process of our SEO audit, giving us the information we needed, without all the unnecessary jargon that we didn't! Roanna has given us clear instructions on how to work with our website to get the best results. I can't recommend Glade SEO & Design enough."


Our professional SEO services help websites gain more organic traffic, even if they are very highly targeted keywords. Our areas of service don’t only include Berkshire, we work with companies throughout the UK.